In the EECA region, stigma, legal restrictions, and low awareness remain the main barriers to accessing HIV pre-exposure prophylaxis (PrEP). People don’t ask about PrEP not because it’s ineffective, but because they fear disclosure, don’t know where to get information without being judged, or encounter clinical language that alienates rather than explains.
This guide was created to shift PrEP communication from “informing” to building trust. We’re not teaching you how to prove the drug’s effectiveness: you already know what PrEP is, how it works, why it matters, and what evidence supports it. We are focused on something else: how to communicate the benefits of PrEP to the target audience (TA) — ethically, clearly, and safely — and how to bring people to the service without pressure or stigma.
The publication was created by ECOM and published within the framework of the regional project “Sustainability of services for key populations in Eastern Europe and Central Asia (EECA) — #iSoS: Empowering and Innovations”, implemented by a consortium of organizations under management of the ICF “Alliance for Public Health”, with the financial support of the Global Fund to Fight AIDS, Tuberculosis and Malaria. Viewpoints presented herein are solely those of its authors and may not coincide with the views or opinions of the Allians for Public Health and the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
