ECOM, as part of the SoS_project 2.0, is launching a campaign to promote pre-exposure prophylaxis (PrEP) for HIV among men who have sex with men in the region of Eastern Europe and Central Asia. We want more representatives of the gay community to learn about PrEP and start taking it. We are also striving to make PrEP more accessible and attractive to all men who have sex with men.
In order to make the promotional materials more interesting for the community, when developing them, we were inspired by the idea of “bros”, a popular gay erotic fantasy, which is often found in gay stories and other thematic content.
Now, all the visual materials developed as part of the campaign are available to you! You can use them to inform the community about PrEP.
The promotional materials that can be used for posts, stories, posters and leaflets are available in Russian and English. In addition, we translated selected images into 7 national languages: Armenian, Georgian, Kazakh, Kyrgyz, Romanian, Tajik and Ukrainian.
You can easily download and use these materials to raise awareness about PrEP in your country and make it accessible to everyone. Support our campaign and help us make PrEP a game that you can win!
The campaign was prepared by ECOM and published as part of the Regional project “Sustainability of services for key populations in the region of Eastern Europe and Central Asia” (SoS_project 2.0), implemented by a consortium of organizations led by the Alliance fir Public Health in partnership with the CO “100% Life”, with financial support from the Global Fund to Fight AIDS, Tuberculosis and Malaria.
The views expressed in this publication are those of the authors and may not reflect the views of the consortium organizations as well as the Global Fund to Fight AIDS, Tuberculosis and Malaria.
The Global Fund to Fight AIDS, Tuberculosis and Malaria was not involved in agreeing and approving either the material itself or the possible conclusions from it.
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